Services to help you.

To be visible on search results, your website need to be SEO optimized. There are best practices that you can do to help a search engine (like Google and Bing) understand what your website is all about, so you show up for relevant searches. For example, a floral shop would want to be shown for searches such as “fresh cut flowers near me.”

You may want to do a SEO audit to see your score, or perhaps a competitive analysis to see where you stand in comparison to your top competitors. If you have backlinks, you may want to see if your backlinks are on websites with a high authority score. Or, perhaps you launched your website but haven’t had the chance to update it in a couple years so you need some technical recommendations. There are lots of tactics that you can choose to focus on - you can start with one or three! Whatever you choose, chances are, you will see an improvement of your website traffic and potentially an increase in customers.

PPC is placing your ad on search engines, websites, or social media, and you pay when someone clicks on your ad. The beauty of PPC is that every strategy is different - there’s just so many different ways to run paid ads that the likelihood of another business is running the exact same strategy is low. There’s so many factors that determines where and when your ad is displayed, including your bid amount. With careful targeting and segmentation, your ads will be seen by the right people who are more likely to visit your site and convert.

You can run one type of PPC ad, or a combination of a few types of ads, such as search ads, display ads, social media ads, shopping ads. We can help you determine which type can work best for your business, or help you manage and improve what you’re currently doing.

Social Media Marketing is a necessity (in our humble opinion!) for digital marketing. Social media marketing is using social media platforms to promote your products/services, brand, and content to an audience. You need to be engaged with your audience and actively post/share relevant content, react to comments, repost relevant content. Managing and building your online community will increase your brand awareness, trust, and reputation. This takes time and requires some extra TLC.

Choosing the best social media platform for your business can be challenging, and the analytics the social media platform offers may seem intimidating. We're here to help you get started, or help you manage what you’re currently doing.

Email marketing is a great way to connect with your subscribers - whether they are previous customers, current customers, or potential customers. Your email list(s) are of people who consented to opt-in to receive your newsletter so there’s no doubt that they are interested in your business and service. It’s a valuable tool and a direct line of communication of people who expects to hear from you. Send an email when you have a promo, new products, a new blog, etc. to keep your subscribers well-informed.

The strategy behind your email marketing can be simple, or very complex. As long as you stay consistent with your emails to continuously build a relationship and loyalty with your subscribers, you will reap the benefits with email marketing including increased site visitors and/or sales.

There are digital marketing services that we don’t offer (such as website design and development, content marketing), but we can find an amazing developer or marketer that specializes in the field. Our connections are your connections.