This is a pivotal question. You should insist on retaining ownership. Just as in any relationship, there's a possibility of it ending, and you'll want control over your assets and data. For designs, ensure you obtain all raw files for future edits. If the agency owns everything and the relationship ends, restarting becomes a costly and time-consuming affair.

DigiMarketing Services: You own your assets, accounts, and data, no question. If accounts aren’t created, I will make the account and ensure you are the administrator.

Ensure that your monthly or end-report contains information of the agency’s efforts. What you don’t want to see is a cookie-cutter report that every client receives. The report should only reflect on the agency's efforts and how it translates into tangible impacts on your bottom line. They should also allocate time for a detailed review of reports, fostering communication and transparency.

DigiMarketing Services: As a data enthusiast, I prioritize meaningful insights over superficial presentations. Glitzy reports can be deceiving if they lack substance. I will translate the data into marketing insights with you every month, or at the end of the campaign.

Establish your budgetary constraints upfront to avoid surprises later. Some agencies may require lengthy contracts and monthly retainers, so transparency regarding pricing structures is vital. Understand the repercussions of terminating the contract prematurely, including penalties and notice periods, to mitigate risks associated with unforeseen circumstances.

DigiMarketing Services: My fees are dependent on the work. I’m not fond of tiered pricing because you may fall in the middle of two tiers. I also don’t like long-term contracts because you may only need a one-time project completed. With the flexibility that I offer, you can use my services once or monthly. It’s entirely up to you.

Clarity regarding your main point of contact is essential. Determine whether you'll have direct access to an account manager or if communication will be routed through a general inbox. Understand the workload of your account manager and whether your tasks will be outsourced to freelancers. Ensuring adequate attention to your account is crucial for maximizing the value of your investment.

DigiMarketing Services: I, Diana, will be your point of contact and you can email me any time. I do have access to freelancers whom I’ve personally worked with in the past at other agencies, and I trust their expertise. Depending on the requested work, I may reach out to them to assist.